| Code | Z-ZB-N1 |
|---|---|
| Organizational unit | Faculty of Management and Computer Modelling |
| Field of studies | Business management |
| Form of studies | part-time |
| Level of education | first cycle (Bachelor) |
| Educational profile | academic |
| Language(s) of instruction | Polish |
| Duration | 3 years (6 semesters) |
| Recruitment committee address | aleja Tysiąclecia Państwa Polskiego 7 25-314 Kielce |
| Office opening hours | poniedziałek 11.00-14.00 wtorek 11.00-14.00 środa 11.00-14.00 czwartek 11.00-14.00 piątek w dniach zjazdów 15.00-18.30 sobota w dniach zjazdów 7.30-12.30 |
| WWW address | https://wzimk.tu.kielce.pl/ |
| Required document | |
| Ask a question | |
Description
The Leaders of Tomorrow start here! Master e-commerce, manage risk, and build the future.
The Business Management programme responds to the growing market demand for highly qualified managers capable of operating effectively in the world of digital customer relationships, professional auditing, and online brand positioning strategies. Graduates, equipped with specialist knowledge of operational and financial risk management, will be prepared to help organizations ensure security, resilience, and sustainable growth.
During your studies:
- you will learn to design, manage, and optimize e-commerce systems and professional online marketing campaigns,
- you will acquire the skills to assess, quantify, and monitor operational and financial risk within an organization,
- you will become familiar with IT tools supporting decision-making processes and customer relationship management (CRM),
- you will learn the principles of Design Thinking,
- you will gain the ability to manage projects and quality according to international standards,
- you will acquire knowledge of search engine optimization (SEO), web analytics, and customer relationship building,
- you will learn to interpret legal regulations related to e-commerce, intellectual property protection, and digital security,
- you will develop competencies in human resource management, crisis psychology, and negotiation techniques,
- you will prepare to conduct professional financial and HR audits and develop business plans.
Selected courses:
Business Psychology and Sociology, Business Leadership, Communication and Negotiation, Business Strategy Simulations, ERP and CRM Systems in Business Management, Design Thinking, Legal Aspects of E-commerce, Operational and Financial Risk Management.
Career opportunities:
After graduation, you may pursue a career as a:
- E-commerce Manager / E-commerce Specialist – managing online sales platforms and a company's digital strategy,
- Risk Manager – analysing and controlling market, credit, and insurance risks,
- SEO Specialist / E-commerce Analyst – optimizing brand visibility and the effectiveness of online marketing campaigns,
- Business Consultant – supporting companies in implementing growth strategies, innovation, and digital transformation,
- CRM and Public Relations Specialist – building long-term relationships with business partners and managing corporate reputation,
- Entrepreneur – running your own business, including technology-based startups.
REKRUTACJA NA STUDIA NIESTACJONARNE PIERWSZEGO STOPNIA
Warunkiem przyjęcia na studia pierwszego stopnia studiów niestacjonarnych jest złożenie wymaganych dokumentów. Kandydaci przyjmowani są na podstawie wymaganych dokumentów, aż do wyczerpania limitu miejsc. W przypadku, gdy liczba osób zgłoszonych jest większa niż ustalony limit, rekrutacja jest przeprowadzana na zasadzie konkursu świadectw.
Uwaga! Kandydaci zdający maturę w tym roku:
Aby móc zarejestrować się na studia należy w formularzu osobowym w zakładce "Wykształcenie" dodać Nową Maturę i wpisać rok uzyskania dokumentu 2026. Takie informacje są wystarczające do zarejestrowania się na studia. Resztę informacji należy uzupełnić po otrzymaniu wyników z egzaminu maturalnego.